Student Testimonials 💬

"The one thing I appreciate most about the course is that Khanh shares the actual real-world practices he's currently doing."

"I feel much MORE SOLID in my foundational knowledge, with the ability to break down problems, classify, and identify the fundamentals of strategy..."

"If you ask too many questions elsewhere you might be judged, but in Khanh's class, asking is a MUST."

"FULL OF STRESS: More than just a course, this is a process to help you cope with stress (learning to live with the pressure and constant fear of endless application assignments, homework, and the GRADUATION PROJECT)."

"Besides the easy-to-understand systemized knowledge, there are some undeniable fun facts =))) about the roles of Planner – Account – Creative in each job. Khanh gave me a different perspective, reducing the pressure I face when planning. Simply put, think less, and don't think you're so important."

"Honestly, I've written many versions of feedback, I even wanted to write it after the first orientation session, right at the moment he taught us about relationships, empathetic perspectives, attitude, and ethics in the profession, whether you're at an agency or a client. That was the 'wow' moment for me because beyond a massive system of knowledge, he chose to talk about manners, and I fully respect that extremely. I feel like I went all in at the right place 🙌🙌🙌"

"Hi Khanh, sorry it took me this long to write some feedback for the IMC Strategic Planning class. Personally, this is the most valuable course I've ever taken related to planning because it solves two problems: systematizing knowledge & immediate practice. Additionally, all sessions are highly engaging and curious, I never felt bored or distracted. The slides are simple yet full of valuable information that can be reviewed many times. Thank you, Khanh, for a meaningful course. I hope to grab coffee with you in Saigon someday 😇"

"Hi Khanh, I'm sending a few lines of feedback after the course. The course helped me define a single-minded train of thought when planning and limit the general, vague thinking that I might not have been aware of before. This is most clearly seen through the assignments. Only by doing the work do you realize your own problems—knowing the knowledge is one thing, but understanding how to apply it in planning is a different story. Another great thing about the course is the Think Sheet (which carries the whole plan =))). It's like, before making the plan look good or sound cool, you have to define what you want to 'tell,' and the Think Sheet solves this. Throughout the learning process, the Think Sheet helped me remember the knowledge and the flow of what I want to say in the plan. And the last thing I want to say is, this is an honest class with an honest instructor who has incredible patience with 5 quiet students =)). Patiently correcting each of our assignments, thinking along with us based on the information we provided, and the way you walked us through the process made me feel connected and not embarrassed by my mistakes or naivety in the work. Especially on the final presentation day, even though I know my presentation was terrible, you still boosted our morale and encouraged us afterward, trying to adjust and share ways to present more effectively. My final takeaway is: thank you so much, this course is EXTREMELY, EXTREMELY worthwhile. I wish you always good health, many classes that receive all the value from you, and that you always maintain this honesty and straightforwardness ❤️"

"Hello teacher, actually, it's not that I haven't had time to write, but because I'm in a transition phase to a new position, which is different from what I've done before, so I wanted to experience it first before giving quality feedback. Well, now I have a few things to say, so I'll send the feedback right away. I was the only one in the class who had experience as a Strategic Planner. But then I discovered that strategy comes in many forms, and each business has a different approach, but if there's no solid logical foundation, the strategy might sound good but not be right. I always struggled with this. The client wants one thing, creative wants another, and the head planner wants something else. My tiny self truly didn't know how to persuade—to yield to every request felt wrong (because I'm quite straightforward). Up until the course, after the 2nd or 3rd session, I was still a bit fuzzy on how to apply it. It's easier if you're a complete newbie, but it's a bit harder when you already know some ways of working. But regardless, I decided to immediately apply it to a pitching job at the time. Without even mentioning the result from the whole team, at least my boss approved the flow right away :)) Usually, I get heavily challenged on this part. Then, when working with the big team, the creative team thankfully bought in and said my phrasing was that of a true strategic planner. As you can see, the result is that it's easy to apply, has clear outcomes, and most importantly, I understand the reasoning and direction better, which increases my ability to persuade the team—which was a pain point for me in this role. In this new position, the Think Sheet also genuinely helps me a lot, and gives me a clearer mind when tackling a brief, consolidating findings, and building results. That's what I can feel and clearly see right now. One small point is that the class is quite small, so the learning approach is very proactive and open for discussion. The 'homework' is also what slightly haunts me because solving problems at work *and* solving problems for class is truly... LAAAAAAAAZY 😆 But thanks to that, I learned and applied it immediately. In summary, the effort put into learning is totally worth it, and the important thing that should be repeated often is: IT GETS RESULTS hehe."

"The homework is super hardcore; there's an assignment almost every day. Each assignment is exactly what a planner does. So the process is great training for the job. The assignments are hardcore, and the feedback is just as hardcore. The questions make you want to gasp for air, close your laptop, and go home and work on the assignment again."

"After taking Khanh's course, I finally have an accurate and systematic definition of the steps needed to produce a communication campaign. I realized I had been doing everything backward before—coming up with the creative idea first, and everything else followed."

"I feel lucky to have found this course exactly when I needed it most. Of course, by joining the course, I and my classmates also picked up on Khanh's way of thinking—how to systematically approach a plan, ensuring the tightest logic."

"I recently took charge of a pretty major pitch, and we won."

"Khanh creates a very familiar and fun atmosphere in the class. I wasn't afraid to ask any 'stupid' question, and Khanh wasn't afraid to answer any of them."

"Khanh reviews everyone's assignments and gives very detailed feedback. For me, this is very important because it helped me realize many things about my own thinking and expression. I super recommend Khanh's course to everyone."

"Everyone has silly questions when starting out, and the more seniority you have, the more you fear being labeled 'why are you asking such a dumb question,' but in this course, you're free to ask away without judgment. I'm very grateful for this, Khanh."

"A little humble flex here: I applied some of the knowledge I learned to a freelance planning job for my former company. For the approach, I wrote the Think Sheet for key takeaways, and thankfully, the plan was just approved, though the copy still needs some tweaking :))"

"Most of what I did was based on instinct and personal experience, not proper training. So I'm very grateful to you, first for the knowledge in the course, and second, through everyone's stories and your explanations, I've gradually gained a clearer sense of my role."

"The practicality of each module: the skills from each module can be used immediately, giving a clear picture of how they translate into reality."

"Somehow, I felt the 'mentorship' vibe from you. As I said at the beginning, there are many Strategic Planning classes out there, but I don't like a teacher who just dictates..."

"The course not only provided professional knowledge, helping me understand the profession better, but also helped me apply it immediately to my actual work. The case studies, frameworks, and planner mindset you shared have been very effective in solving many of my recent projects."

"The flow of thinking is clear, no 'circling the crab and chasing the snail,' at least I know what I need to do."

"Do you have a package for corporate training? I should make my staff attend—that would probably be the most effective feedback, haha :D"