Course 25 starts soon 🔥Enroll now
Bao Khanh
Courses & Services
Limited to 5 slots/course

Live Interactive Class

A highly personalized course with a maximum of 5 students per class, direct interaction and detailed assignment review via Zoom.

9,800,000₫

Enrollment open4/5 slots remaining

Khoá 25 · Starts Jun 26, 2026

Course 25 starts on June 26, 2026

  • Highly personalized feedback
  • Direct assignment review & interaction
  • Includes a final thesis presentation
  • 9 sessions, 2 sessions/week
  • Duration per session: 2 hours
  • Maximum 5 people/class
  • 100% Online via Zoom

Key Highlights ✨

Highly personalized — max 5 students/class
Assignment review & detailed feedback for each student
Direct interaction with the instructor via Zoom
Final thesis presentation to apply your knowledge
9 sessions, 2 sessions/week, 2 hours each

Schedule

Tuesday & Friday evenings, 8 PM (GMT+7). 9 sessions total, spanning ~4.5 weeks.

Format

100% Online via Zoom. Sessions are only recorded if a student is absent.

Ideal For 👥

Those who want personalized guidance and close feedback
Those with experience at an agency or client side
Those who want to challenge themselves with real assignments and a final presentation

Course Curriculum 📚

The program is designed based on 12 years of industry experience.

01

A healthy mindset for planner

  • - Understanding the Planner's true role in an agency
  • - The existing planner roles and the types of plans they create
  • - Distinguishing Strategic Planner and Communication Planner, and why a Strategic Planner must know how to do Communication Planning
  • - Understanding the dynamics and insights of different stakeholders (Account, Creative, Client, and... the Boss)
  • - The necessary mindset to excel as a Planner
  • - Specific actions to cultivate a strong mindset
02

Planner as project manager

  • - Why does a planner need to know project management?
  • - Key principles of project management specifically for Planners
  • - Simple yet effective tools
03

Cracking a brief - Part I: Single-minded & coherent train of thoughts with Think Sheet

  • - Correctly understanding and analyzing the Client Brief
  • - Asking the right and necessary questions to the Client
  • - Overview of the single-minded and coherent thought process to solve a client brief using a simple yet effective tool—the Think Sheet, with 3 main sections:
  • + Part I: The Brief - 1. Business Problem/Objective 2. Marketing Objective 3. Communication Objective
  • + Part II: The Strategy - 4. Category/Competitor Analysis 5. Consumer/Customer Understanding 6. Company/Brand Challenge 7. Communication Strategy
  • + Part III: The Creative 8. Creative Way-in 9. Communication Framework
04

Cracking a brief - Part II: Find the real strategy

  • Deep dive into points 1) to 7) in the thought process above to formulate the Communication Strategy:
  • - Correctly differentiating between types of Objectives
  • - What should you gain after completing the Competitor Analysis?
  • - There are 8000 things about the Target Audience, but what is the most important thing to know?
  • - Correct understanding of Insight, common misconceptions, and what makes a truly actionable insight
  • - Effective methods for finding Insight for different planner profiles; sharing how to be more sensitive to insight and apply it
  • - Criteria for a genuine communication strategy
05

Cracking a brief - Part III: Light up the path for creative

  • Deep dive into point 8) with the goal of providing a Creative Way-in, guiding the creative direction for the creative team:
  • - Distinguishing between concept and idea types, and what constitutes a good concept/idea
  • - Frameworks for developing concept/idea/creative way-in, and what makes a great creative way-in that leads to stellar creative ideas
06

Cracking a brief - Part IV: Roll the campaign out

  • Deep dive into point 9):
  • - How to build a practical and effective integrated communication framework along the consumer journey
  • - Selecting trends, technology, and suitability for communication activities based on potential & feasibility
  • - Presenting communication activities concisely and compellingly to the reader/listener
07

Pitch Deck & Delivery

  • - How to present a clean and visually appealing proposal
  • - Some tips to develop a better sense of aesthetics
  • - How to present a proposal to keep the audience engaged and avoid boredom
08

The Show: Your final presentation*

  • - Students will deliver a final presentation to apply the knowledge learned
  • - Receive feedback and evaluation from the instructor
  • (*) Note: The final presentation is exclusively for the Live Interactive Class

Student Testimonials 💬

Shares from students who have completed the course

M.A.

M.A.

From Account to Planner

"Khanh, I just passed my probation yesterday! I'm officially a strategic planner now 😊 I'm so lucky to have learned from you; you gave me a solid foundation to stand firm in this field 😅 It's not a huge achievement yet, but it's a milestone I'll keep building on 👊"

Q.

Q.

From Creative to Planner

"The homework is super practical; it feels like there's a task every day. Each assignment is exactly what a planner does. So the process is great training for the job. The assignments are hardcore, and the feedback is just as hardcore. The questions make you want to gasp for air, close your laptop, and go home and cry."

T.K.

T.K.

Planner

"The one thing I appreciate most about the course is that Khanh shares the actual real-world practices he's currently doing."

J.

J.

Marketer

"Khanh reviews everyone's assignments and gives very detailed feedback. Since everyone has different strengths and weaknesses, I learned a lot about my own thinking and expression. I super recommend Khanh's course to everyone."

L.A.

L.A.

Business Owner

"Do you have corporate training suggestions? I should make my staff attend—that would probably be the most effective feedback, haha :D"

Frequently Asked Questions

Are you clear and ready to learn? 🤘

Register to create your own positive pressure to become a better planner.

Enrollment open · 4/5 slots remaining · Khoá 25 · Starts Jun 26, 2026

9,800,000₫

4/5 slots remaining

Live Interactive Class | Bao Khanh Nguyen | Bao Khanh Nguyen