Corporate Training
Customized training programs for businesses with flexible scheduling tailored to your needs.
Key Highlights ✨
Program customized to your business needs
Flexible scheduling to fit your work calendar
Real case studies from your own business applied
Tailored for teams of all sizes
Schedule
Flexible by arrangement. Contact to set up the right schedule.
Format
Online or offline depending on your needs. Program is designed specifically for each business.
Ideal For 👥
- Agencies wanting internal training on strategic & communication planning
- Clients looking to build an in-house agency or strengthen strategic & communication planning capabilities to work more effectively with agencies
- SME/Startup businesses in growth stage looking to build their brand professionally
Course Curriculum 📚
The program is designed based on 12 years of industry experience.
01
A healthy mindset for planner
- - Understanding the Planner's true role in an agency
- - The existing planner roles and the types of plans they create
- - Distinguishing Strategic Planner and Communication Planner, and why a Strategic Planner must know how to do Communication Planning
- - Understanding the dynamics and insights of different stakeholders (Account, Creative, Client, and... the Boss)
- - The necessary mindset to excel as a Planner
- - Specific actions to cultivate a strong mindset
02
Planner as project manager
- - Why does a planner need to know project management?
- - Key principles of project management specifically for Planners
- - Simple yet effective tools
03
Cracking a brief - Part I: Single-minded & coherent train of thoughts with Think Sheet
- - Correctly understanding and analyzing the Client Brief
- - Asking the right and necessary questions to the Client
- - Overview of the single-minded and coherent thought process to solve a client brief using a simple yet effective tool—the Think Sheet, with 3 main sections:
- + Part I: The Brief - 1. Business Problem/Objective 2. Marketing Objective 3. Communication Objective
- + Part II: The Strategy - 4. Category/Competitor Analysis 5. Consumer/Customer Understanding 6. Company/Brand Challenge 7. Communication Strategy
- + Part III: The Creative 8. Creative Way-in 9. Communication Framework
04
Cracking a brief - Part II: Find the real strategy
- Deep dive into points 1) to 7) in the thought process above to formulate the Communication Strategy:
- - Correctly differentiating between types of Objectives
- - What should you gain after completing the Competitor Analysis?
- - There are 8000 things about the Target Audience, but what is the most important thing to know?
- - Correct understanding of Insight, common misconceptions, and what makes a truly actionable insight
- - Effective methods for finding Insight for different planner profiles; sharing how to be more sensitive to insight and apply it
- - Criteria for a genuine communication strategy
05
Cracking a brief - Part III: Light up the path for creative
- Deep dive into point 8) with the goal of providing a Creative Way-in, guiding the creative direction for the creative team:
- - Distinguishing between concept and idea types, and what constitutes a good concept/idea
- - Frameworks for developing concept/idea/creative way-in, and what makes a great creative way-in that leads to stellar creative ideas
06
Cracking a brief - Part IV: Roll the campaign out
- Deep dive into point 9):
- - How to build a practical and effective integrated communication framework along the consumer journey
- - Selecting trends, technology, and suitability for communication activities based on potential & feasibility
- - Presenting communication activities concisely and compellingly to the reader/listener
07
Pitch Deck & Delivery
- - How to present a clean and visually appealing proposal
- - Some tips to develop a better sense of aesthetics
- - How to present a proposal to keep the audience engaged and avoid boredom
Student Testimonials 💬
Shares from students who have completed the course
"Khanh, I just passed my probation yesterday! I'm officially a strategic planner now 😊 I'm so lucky to have learned from you; you gave me a solid foundation to stand firm in this field 😅 It's not a huge achievement yet, but it's a milestone I'll keep building on 👊"
M.A.
From Account to Planner
Frequently Asked Questions
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