Most Popular
Self-Study Video Course
7 video lectures totaling ~6 hours, lifetime access, and Q&A support via email & Zoom.
4,900,000₫
Key Highlights ✨
7 high-quality video lectures, ~6 hours total
Learn at your own pace, anytime
Lifetime access — rewatch as many times as you like
45-minute live Zoom consultation included
Guidance on preparing your planning portfolio
Schedule
Flexible timing. You can start learning immediately after enrollment.
Format
Pre-recorded videos + 1 Zoom consultation (45 min) + email support.
Ideal For 👥
- Busy professionals who want to learn on their own schedule
- Newcomers who want to build a foundation before joining a live class
- Those who want lifetime access to review knowledge anytime
Course Curriculum 📚
The program is designed based on 12 years of industry experience.
01
A healthy mindset for planner
- - Understanding the Planner's true role in an agency
- - The existing planner roles and the types of plans they create
- - Distinguishing Strategic Planner and Communication Planner, and why a Strategic Planner must know how to do Communication Planning
- - Understanding the dynamics and insights of different stakeholders (Account, Creative, Client, and... the Boss)
- - The necessary mindset to excel as a Planner
- - Specific actions to cultivate a strong mindset
02
Planner as project manager
- - Why does a planner need to know project management?
- - Key principles of project management specifically for Planners
- - Simple yet effective tools
03
Cracking a brief - Part I: Single-minded & coherent train of thoughts with Think Sheet
- - Correctly understanding and analyzing the Client Brief
- - Asking the right and necessary questions to the Client
- - Overview of the single-minded and coherent thought process to solve a client brief using a simple yet effective tool—the Think Sheet, with 3 main sections:
- + Part I: The Brief - 1. Business Problem/Objective 2. Marketing Objective 3. Communication Objective
- + Part II: The Strategy - 4. Category/Competitor Analysis 5. Consumer/Customer Understanding 6. Company/Brand Challenge 7. Communication Strategy
- + Part III: The Creative 8. Creative Way-in 9. Communication Framework
04
Cracking a brief - Part II: Find the real strategy
- Deep dive into points 1) to 7) in the thought process above to formulate the Communication Strategy:
- - Correctly differentiating between types of Objectives
- - What should you gain after completing the Competitor Analysis?
- - There are 8000 things about the Target Audience, but what is the most important thing to know?
- - Correct understanding of Insight, common misconceptions, and what makes a truly actionable insight
- - Effective methods for finding Insight for different planner profiles; sharing how to be more sensitive to insight and apply it
- - Criteria for a genuine communication strategy
05
Cracking a brief - Part III: Light up the path for creative
- Deep dive into point 8) with the goal of providing a Creative Way-in, guiding the creative direction for the creative team:
- - Distinguishing between concept and idea types, and what constitutes a good concept/idea
- - Frameworks for developing concept/idea/creative way-in, and what makes a great creative way-in that leads to stellar creative ideas
06
Cracking a brief - Part IV: Roll the campaign out
- Deep dive into point 9):
- - How to build a practical and effective integrated communication framework along the consumer journey
- - Selecting trends, technology, and suitability for communication activities based on potential & feasibility
- - Presenting communication activities concisely and compellingly to the reader/listener
07
Pitch Deck & Delivery
- - How to present a clean and visually appealing proposal
- - Some tips to develop a better sense of aesthetics
- - How to present a proposal to keep the audience engaged and avoid boredom
Student Testimonials 💬
Shares from students who have completed the course
"Khanh, I just passed my probation yesterday! I'm officially a strategic planner now 😊 I'm so lucky to have learned from you; you gave me a solid foundation to stand firm in this field 😅 It's not a huge achievement yet, but it's a milestone I'll keep building on 👊"
M.A.
From Account to Planner
Frequently Asked Questions
Are you clear and ready to learn? 🤘
Register to create your own positive pressure to become a better planner.