Courses & Services
Elevate your Strategic & Communication Planning skills with in-depth courses.
Target Audience & Minimum Requirements 🌱
- Seriously committed to becoming a Planner/better Planner, or improving strategic thinking for non-planning roles.
- Good to excellent reading and writing skills in English are a strong advantage.
- Good or better presentation skills in English/Vietnamese.
- Open-minded and curious, not afraid to discuss with classmates and the instructor.
- Must have experience working at an agency or client side.
Course Curriculum 📚
The program is designed based on 12 years of industry experience.
A healthy mindset for planner
- - Understanding the Planner's true role in an agency
- - The existing planner roles and the types of plans they create
- - Distinguishing Strategic Planner and Communication Planner, and why a Strategic Planner must know how to do Communication Planning
- - Understanding the dynamics and insights of different stakeholders (Account, Creative, Client, and... the Boss)
- - The necessary mindset to excel as a Planner
- - Specific actions to cultivate a strong mindset
Planner as project manager
- - Why does a planner need to know project management?
- - Key principles of project management specifically for Planners
- - Simple yet effective tools
Cracking a brief - Part I: Single-minded & coherent train of thoughts with Think Sheet
- - Correctly understanding and analyzing the Client Brief
- - Asking the right and necessary questions to the Client
- - Overview of the single-minded and coherent thought process to solve a client brief using a simple yet effective tool—the Think Sheet, with 3 main sections:
- + Part I: The Brief - 1. Business Problem/Objective 2. Marketing Objective 3. Communication Objective
- + Part II: The Strategy - 4. Category/Competitor Analysis 5. Consumer/Customer Understanding 6. Company/Brand Challenge 7. Communication Strategy
- + Part III: The Creative 8. Creative Way-in 9. Communication Framework
Cracking a brief - Part II: Find the real strategy
- Deep dive into points 1) to 7) in the thought process above to formulate the Communication Strategy:
- - Correctly differentiating between types of Objectives
- - What should you gain after completing the Competitor Analysis?
- - There are 8000 things about the Target Audience, but what is the most important thing to know?
- - Correct understanding of Insight, common misconceptions, and what makes a truly actionable insight
- - Effective methods for finding Insight for different planner profiles; sharing how to be more sensitive to insight and apply it
- - Criteria for a genuine communication strategy
Cracking a brief - Part III: Light up the path for creative
- Deep dive into point 8) with the goal of providing a Creative Way-in, guiding the creative direction for the creative team:
- - Distinguishing between concept and idea types, and what constitutes a good concept/idea
- - Frameworks for developing concept/idea/creative way-in, and what makes a great creative way-in that leads to stellar creative ideas
Cracking a brief - Part IV: Roll the campaign out
- Deep dive into point 9):
- - How to build a practical and effective integrated communication framework along the consumer journey
- - Selecting trends, technology, and suitability for communication activities based on potential & feasibility
- - Presenting communication activities concisely and compellingly to the reader/listener
Pitch Deck & Delivery
- - How to present a clean and visually appealing proposal
- - Some tips to develop a better sense of aesthetics
- - How to present a proposal to keep the audience engaged and avoid boredom
The Show: Your final presentation*
- - Students will deliver a final presentation to apply the knowledge learned
- - Receive feedback and evaluation from the instructor
- (*) Note: The final presentation is exclusively for the Live Interactive Class
Considerations 🤔
Completing the course is NO GUARANTEE you'll become an excellent planner instantly. All progress requires time, practice, reflection, and your own dedicated effort. But at the very least, this class will plant the seed for you to become a better planner every day.
This is an intensive tutoring class, not a formal institution, so you won't receive a grand Certificate. The only certificate is the knowledge that stays with you.
Specifically for the Live Interactive Class:
- The class is very small, only 5 people, and it's not a company internal meeting, so don't be afraid to share opinions, discuss, and learn from each other. We are all... stupid.
- There will be lots of homework. A class on planning must involve planning. At work, you get paid to plan; here, you pay to plan.
Student Testimonials 💬
Shares from students who have completed the course
"Khanh, I just passed my probation yesterday! I'm officially a strategic planner now 😊 I'm so lucky to have learned from you; you gave me a solid foundation to stand firm in this field 😅 It's not a huge achievement yet, but it's a milestone I'll keep building on 👊"
M.A.
From Account to Planner
My Teaching Journey 🏃
A few proud achievements along the way
19+
live courses
86+
students mentored
5+
corporate clients
Course Offerings 📜
Choose the learning method that fits you best
Live Interactive Class
- Highly personalized feedback
- Direct assignment review & interaction
- Includes a final thesis presentation
- 9 sessions, 2 sessions/week
- Duration per session: 2 hours
- Maximum 5 people/class
- 100% Online via Zoom
Enroll for Course 23 before Mar 17, 2026 and get 300k Lì Xì 🧧
Self-Study Video Course
- 7 video lectures
- Total duration: ~6 hours
- Learn at your own pace
- Lifetime access
- Email support for Q&A
- 45-minute live Zoom consultation
- Guidance on preparing your planning portfolio
4,900,000₫
Learn moreCorporate Training & Mentoring
- Customized program
- Tailored to personal and business needs
- 1-on-1 Mentoring available
- Flexible scheduling
Frequently Asked Questions
Are you clear and ready to learn? 🤘
Register to create your own positive pressure to become a better planner.